You know if there’s one thing I’ve learned about The One Thing is that that
road can be long or short when I’m looking for it. It’s up to you. Of course we all have a choice to make for ourselves, our families, and our future.
First of all we’ve got to have a darn good reason for deciding to own our own Real Estate business I’ve learned that the top agents have an education based, process driven system that they replicate, monitor, and adjust (and they do it every day.) Think about how your business is going to look in a year. So this message is being addressed to the seasoned agents and the 25% of the agents who will make it through their first year.
I think we’re heading for a shift in the market. Gary Keller thinks so as well and it has kind of a familiar feel to it. I was there during the last shift. The agent count was reduced by almost 40% and inventory was sold in minutes not days.
What does it like to be an agent back then? The strong agents prospered. The rest? Well, they left and abandoned their real estate business and the dreams they had when they started.
In the upcoming chapters we will learn what it takes to prosper.